In the international recruiting world, there is passive marketing and there is active marketing. That is, you can let the students come to you, or you can leave the office and go find them yourself.

At AMVN Exchange we believe there is a third way, a nexus between waiting for students to arrive, giving a direct sales-pitch, and incessantly handing out materials stamped with your brand.

This third way is to earn the trust of those people in Vietnam who help students make their study abroad decisions: their parents and peers, their teachers and counselors. This strategy is somewhere between active and passive. You will need to make a few trips abroad, but by aiming toward relationship building rather than merely recruiting or brand building, your institution can create sustainable enrollment gains over the long-term. AMVN Exchange will give you the introductions you need.